Marketers are busy people, rarely having the time, nor the desire to fully understand data protection legislation whilst legal teams don’t understand the unique challenges faced by marketers – this is where Neon Otter comes in. Our background in CRM plus an extensive understanding of GDPR and data compliance allows us to see the bigger picture, turning compliance into opportunity and delivering results that drive revenue.
From analysing customer journeys to advising on techniques and wording that drive data collection, we take our clients existing processes and modernise them.
Putting the customer at the centre of the journey we find the right ways to collect data in line with the latest regulations and on-board that data to ensure your database is as engaged as possible and ready to spend at the right time for them.
With 15 years’ experience of CRM and e-mail marketing we know how to build digital marketing campaigns that resonate with customers whatever your targets and goals. Many SME’s have limited resources and budgets and don’t yet fully understand the value of Customer Relationship Management or CRM. Neon Otter allows you to start the process of developing customer journeys without the large long term investment of staff.